Use Cases Welcome Series

Turn new sign-ups into
loyal customers. Automatically.

The first 7 days after someone joins your list are the most valuable. Baat sends a personalised WhatsApp welcome sequence that builds trust, drives the first purchase, and creates fans for life.

B
Baat Brand
Online
Day 0 · Just now
Welcome to the family, Kavya! 👋
So glad you're here. We started MCaffeine to help people feel great in their skin — and now we're excited to help you too.

Here's 15% off your first order:
WELCOME15

Valid for 72 hours 🎁
Shop now →
Just now ✓✓
Day 3
✨ Our top 3 bestsellers this month — picked for first-time customers like you:

1. Coffee Face Scrub
2. Ubtan Face Wash
3. Vitamin C Serum

See all bestsellers →
Day 3 · 10:00 AM ✓✓
💙
2.3×
higher LTV vs no welcome flow
68%
open rate on Day 0 welcome messages
45%
of welcomed customers buy within 7 days
2.3×
higher lifetime value vs no welcome flow
The 7-day sequence

One automation. A week of
impressions that compound.

Set it up once in Journey Builder. Every new subscriber gets the full sequence — timed, personalised, and automatically paused when they buy.

Day 0
👋
Warm welcome
"Welcome! Here's 15% off your first order — valid 72 hours."
Day 1
💡
Brand story
"We started in a Mumbai kitchen with one idea: coffee belongs on your face too."
Day 3
🏆
Bestsellers
"Here are our top 3 picks for first-time customers — loved by 2M+ people."
Day 7
Social proof nudge
"4.6★ from 50,000+ reviews. Still deciding? Your 15% code expires tonight."
Sequence pauses automatically when a customer places an order — no annoying messages after they've bought.
Personalised from day one

Different welcome for every
signup source.

Someone who signed up from your Instagram ad is different from someone who came via a referral. Baat lets you customise the welcome sequence based on where they came from — so every first impression feels tailored.

  • Separate flows for different signup sources (ad, referral, QR, website)
  • Personalise with first name, city, and product interest
  • Adjust discount depth based on acquisition cost
  • A/B test message variants to find what converts best
See Journey Builder feature
Welcome flows by source
📱 Instagram ad
"You saw us on Insta — here's 20% off as promised!"
20% off
🤝 Referral
"Your friend Priya sent you here — both of you get 15% off!"
15% off
🌐 Website signup
"Welcome! Here's your exclusive 10% new member discount."
10% off
Measure every step

Know exactly which message
earns the first purchase.

Every step of your welcome series has its own analytics. See where new customers convert, which message gets skipped, and where the sequence loses momentum — then improve with a single edit.

  • Per-step open rates, click rates, and conversion rates
  • Revenue attributed to each message in the sequence
  • Drop-off analysis — see where customers stop engaging
  • Compare A/B variants across the full 7-day funnel
Welcome series · This month 2,840 new subscribers
Day 0 — Sent 2,840 100%
Day 0 — Opened 1,931 68%
Purchased within 7d 1,278 45%
Repeat purchase (30d) 795 28%

First impressions on WhatsApp
last a lifetime.

Build your welcome series in under 15 minutes with Journey Builder.

7-day free trial · No credit card required