Simple pricing.
No surprises.
Start free for 7 days — no credit card needed. Scale as your brand grows on WhatsApp.
Choose your plan
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Starter
$10 /mo $8 /mo Billed $100/yr · Save $20 ₹399 /mo ₹333 /mo Billed ₹3,999/yr · Save ₹789
For small teams just getting started on WhatsApp.
Start Free Trial- Shared inbox · 3 agents
- 3 broadcasts/month
- 500 recipients/broadcast
- 3 saved segments
- Message templates
- WhatsApp Business API
- Email support
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Most Popular
Growth
$20 /mo $17 /mo Billed $200/yr · Save $40 ₹799 /mo ₹667 /mo Billed ₹7,999/yr · Save ₹1,589
For growing brands scaling WhatsApp marketing.
Start 7-day Free Trial- Everything in Starter
- Shared inbox · 10 agents
- 30 broadcasts/month
- 10,000 recipients/broadcast
- Advanced segmentation
- Shopify integration
- API & webhooks
- +2 more
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Business
$50 /mo $38 /mo Billed $450/yr · Save $150 ₹2,500 /mo ₹1,875 /mo Billed ₹22,500/yr · Save ₹7,500
For teams that want AI-powered automation at scale.
Start 7-day Free Trial- Everything in Growth
- Shared inbox · 25 agents
- Unlimited broadcasts
- 3 AI Agents
- Journey Builder
- Support ticketing
- HubSpot + Pabbly Connect
- +2 more
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Enterprise
Custom
For large teams with custom requirements and dedicated support.
Talk to Sales- Everything in Business
- Custom AI Agents
- White-label
- Custom API & webhooks
- Audit logs & compliance
- Uptime SLA guarantee
- Dedicated account manager
- +1 more
Prices in USD. Prices in INR, billed to Indian customers. WhatsApp Business API conversation fees are billed separately by Meta and vary by country.
WhatsApp message costs
Your Baat subscription covers platform access. Meta charges separately for each template message you send. What you pay depends on the category of the template, the country you are sending to, and how much you send.
| Type | Per message |
|---|---|
| Marketing Promotional broadcasts, campaigns | ₹0.99 |
| Utility Order updates, confirmations | ₹0.13 |
| Authentication OTPs, verification codes | ₹0.13 |
| Service Your replies inside the 24-hour window | Free |
Example rates for India (INR), correct as of 19 August 2026. Includes a 15% Baat processing fee. Rates vary by country and by volume tier. Your own replies inside an open 24-hour window are free, and so are utility messages you send while that window is open. Meta publishes the authoritative rates on its pricing page.
Compare all features
| Feature | Starter $10/mo ₹399/mo | Growth $20/mo ₹799/mo | Business $50/mo ₹2,500/mo | Enterprise Custom |
|---|---|---|---|---|
| Team inbox (agents) | 3 agents | 10 agents | 25 agents | Custom |
| Campaigns per month | 3 | 30 | Unlimited | Unlimited |
| Recipients per campaign | 500 | 10,000 | Unlimited | Unlimited |
| Audience segments | 3 saved | Advanced | Advanced | Advanced |
| AI Agents | — | — | 3 | Custom |
How Baat compares to other platforms
Weighing Baat against Wati, Interakt or AiSensy? See the platforms side by side — every claim about them is sourced from their own site, with the date we checked.
Frequently asked questions
How does WhatsApp charge for messages?
Meta charges per message delivered, and the rate depends on the template category — marketing, utility or authentication — as well as the country and how much you send. Conversation-based billing, where a 24-hour window was the billable unit, was retired on 1 July 2025.
Are WhatsApp fees included in the plan price?
No. Your Baat subscription covers platform access. Meta charges its own per-message fee, which varies by template category, country and volume, and is billed separately.
Can I change plan later?
Yes. You can move up or down at any time, and the change applies from your next billing cycle.
Do I need a credit card for the trial?
No. The 7-day trial starts without a card, and nothing is charged unless you choose a plan at the end of it.
Start selling on WhatsApp today.
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