Comparison · updated 18 August 2026
WhatsApp platforms for D2C brands, compared.
Baat, Wati, Interakt and AiSensy all give a team a shared WhatsApp inbox, broadcast campaigns and some form of AI agent. They differ on how they connect to the tools you already run — and on WhatsApp Flows, which only Baat documents.
Everything below about another company was read from that company's own website on 18 August 2026, and every cell links to the page it came from.
Side by side
| Feature | Baat | Wati | Interakt | AiSensy |
|---|---|---|---|---|
| Shared team inbox | Yes | Yessource | Yessource | Yes — multi-agent live chat on one number, with conversations assignedsource |
| Broadcast campaigns | Yes — 3 a month on Starter, 30 on Growth, unlimited above | Yessource | Yes — one-time and ongoing campaignssource | Yessource |
| AI agents | Yes — 3 on Business | Yes — "Astra AI Agents"source | Yes, as a paid add-onsource | Yes, as a separate AI agent builder productsource |
| Shopify integration | Yes, from Growth | Yes, as a paid add-onsource | Yes, on their Shopify plansource | Yes, listed as a native Shopify integrationsource |
| HubSpot integration | Yes, on Business | Yes, native two-way sync — on their Pro and Business planssource | Yes — syncs contacts and conversation records with HubSpot CRMsource | Through Zapier — their integrations page pairs HubSpot with Zapier rather than listing it nativelysource |
| WhatsApp Flows | Yes — documented, including the Flow JSON structure | Not documented on their site when we checkedsource | Unclear — they document a "WhatsApp Forms" builder without saying whether it uses Meta Flowssource | Not documented on their site when we checkedsource |
| API and webhooks | Yes, from Growth | Yes, with per-plan call limitssource | Yes — public APIs and webhookssource | Not checked |
| Agent seats | 3 agents, 10 agents, 25 agents by plan | 3 users on Growth; 5 on Pro and Business, more per seatsource | Unlimited agents on all paid planssource | Not checked |
| Free trial | 7 days, no card | 7 dayssource | Not checked | 14 days, no card — alongside a free forever plansource |
Where each one is stronger
We make one of these tools, so this section exists to be useful rather than flattering. Each of these is a real reason to choose somebody else.
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Wati
A WhatsApp Business API platform with a shared inbox, campaigns and chatbots, sold internationally.
The widest reach of any tool in this set — it appears in more AI answers about WhatsApp automation than anyone else, and that reflects a much larger install base and a longer track record. If you want the option other people have already chosen, it is this one.
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Interakt
An India-focused WhatsApp platform combining a shared inbox, campaigns and a separate sales CRM product.
Agent seats are unlimited on every paid plan, so a support team that grows does not grow its bill. Every other tool here, ours included, charges by the seat in some form — if headcount is your main variable, that is a real structural advantage.
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AiSensy
An India-focused WhatsApp platform built around a drag-and-drop chatbot builder and, separately, an AI agent builder.
The chatbot builder is the most approachable in this set — genuinely drag-and-drop, with flows triggered by keywords and no code at any point. If you want to build the automation yourself this afternoon rather than brief someone, start there.
The one real difference: WhatsApp Flows
WhatsApp Flows are Meta's native interactive forms — several screens of questions that open inside the chat, with the answers coming back to you as structured data. They are how you take a booking, qualify a lead or collect an address without sending somebody to a web form.
We looked for Flows on each company's own feature pages. Wati and AiSensy describe their own chatbot builders and do not mention Meta's Flows. Interakt documents a “WhatsApp Forms” builder but does not say whether it is built on Flows. Baat documents Flows in full, including the Flow JSON structure and how to send one from a message template.
To be precise about what that means: it says what each company publishes, not what each company has built. A vendor can support something and not write it up. If any of them documents Flows and we missed it, tell us and we will correct this page.
Frequently asked questions
Which of these supports WhatsApp Flows?
Of the tools we checked, only Baat documents Meta's WhatsApp Flows — the interactive multi-screen forms that open inside a chat. Wati and AiSensy describe their own chatbot builders instead, and Interakt documents a WhatsApp Forms builder without saying whether it uses Meta Flows. That is a statement about what each company publishes, not proof of what they have built.
Do any of these include the WhatsApp message fees?
No. Every platform here charges a subscription, and Meta charges separately for each template message delivered. Compare the subscriptions to each other, then add Meta's fees on top for all of them equally.
Why are some cells blank?
A blank means we did not verify that item, not that the tool lacks it. We only state what we could read on the company's own site, and we link the page and the date we read it. Where we looked and found nothing documented, the cell says so in those words.
How current is this?
Every competitor claim on this page was read from that company's own website on 18 August 2026, and each cell links to the page it came from. Our build fails if any claim goes more than ninety days without being re-checked. Prices and features still change between checks, so follow the links before you decide.
Is this an impartial comparison?
We make one of these tools, so read it accordingly. What we can promise is that every claim about another company is sourced to their own page, that we say plainly where each one is stronger than us, and that we have left cells blank rather than guess. If you find something wrong, tell us and we will correct it.
See it on your own store.
Seven days free, no card. We will tell you honestly if one of the others fits you better.