About
WhatsApp, without the engineering team.
The WhatsApp Business API is powerful and awkward. Baat exists to make it something a growing brand can actually afford to use.
Most D2C brands reach the same point. WhatsApp is where their customers already are, and where they already sell — through a personal number, on somebody's phone, with no record of what was promised to whom.
The official API fixes that, but it is built for developers. It assumes you can manage templates, message windows, quality ratings and webhooks, and it does not come with an inbox. That gap is where most brands give up.
Baat closes it. A shared inbox your whole team can work from, campaigns you can send without writing code, and automations that keep running once you have set them up — all on the official API, with your store's order data attached.
Why we started it in 2023
By then we had been building software for Indian merchants for three years, and we kept hearing the same two complaints about WhatsApp.
The first was cost. Reaching customers on WhatsApp was priced as though every business were an enterprise, which put it out of reach of exactly the merchants it would help most. So Baat is priced for a small Indian team — our entry plan is ₹399 a month, not a converted dollar figure.
The second was that the problems were never generic. One shop needed to confirm cash-on-delivery orders before dispatch. Another needed to stop no-shows for appointments. Another needed to recover abandoned carts without hiring somebody to chase them. Each is a specific job, and general-purpose messaging software answers none of them well. So we built for the jobs — fourteen of them so far, each one a workflow rather than a feature.
That is the whole idea: make WhatsApp automation cheap enough for an ordinary merchant, and specific enough to actually finish a job.
Who builds it
Baat is built by Clevup Technologies Private Limited, the Indian company behind Shoopy, which the same two co-founders started in 2020 to give shop owners one system for their counter and their website.
Baat started in 2023 and came out of that work. Merchants running Shoopy were already selling on WhatsApp; they simply had no proper tool for it.
- Amit Kumar — Co-founder
- Indar Kriplani — Co-founder
The same team runs both products, which is why a Baat demo and a Shoopy demo come from the same people.