Set it once.
Run it forever.
Build multi-step WhatsApp automation flows that trigger from customer actions — abandoned carts, sign-ups, purchases, and more. No code required.
Build any automation you can imagine —
no developer required.
Visual flow builder
Drag and drop triggers, messages, conditions, and waits onto a canvas. See the entire customer journey at a glance before activating.
Trigger-based automation
Start a journey from any event: cart abandonment, new sign-up, first purchase, delivery update, or a custom webhook from your platform.
Conditions & branching
Fork your flow based on customer behaviour — whether they clicked, replied, purchased, or did nothing. Different paths for different outcomes.
Time delays
Wait minutes, hours, or days between steps. Send the follow-up exactly when it's most likely to be read — not too soon, not too late.
A/B testing
Test two message variants on a split audience. Baat measures which converts better and can automatically roll out the winner.
Journey analytics
Track how many contacts enter, progress through, and convert at each step. Spot drop-off points and fix them without rebuilding the whole flow.
Recover abandoned carts while you sleep.
The most common Journey is also the most valuable — automatically message customers who left items in their cart, with the right offer at the right time.
- Triggers 1 hour after cart abandonment via Shopify
- Personalised with product name and customer first name
- Conditional follow-up if they don't click within 24h
- Stops automatically when the order is placed
One builder. Every automation your business needs.
Journey Builder isn't just for cart recovery. Build welcome series, post-purchase follow-ups, reactivation flows, loyalty rewards, and anything else your team can think of.
- Welcome series for new sign-ups
- Post-purchase review requests
- Win-back campaigns for lapsed customers
- Event-based triggers from any webhook
Your first journey live in minutes.
Choose a trigger
Pick the event that starts the journey — cart abandonment, sign-up, purchase, or a custom webhook.
Build your flow
Add message steps, time delays, and conditions using the visual canvas. Start from a template or build from scratch.
Activate
Toggle the journey on. New contacts who meet the trigger criteria will enter automatically from that moment.
Optimise
Review step-by-step conversion data. Tweak message copy, timing, or branching conditions and re-activate in one click.
Ready to automate
your customer journeys?
14-day free trial. Full access. No credit card required.