Blog
Notes on selling over WhatsApp.
-
What the WhatsApp Business API costs in India (2026)
The three bills behind WhatsApp messaging in India — Meta's per-message fees, the platform subscription, and GST — plus every 2026 rate change Meta has scheduled.
25 August 2026
-
WhatsApp messaging limits: the ladder from 250 to unlimited
Every new number starts at 250 business-initiated conversations a day. Here is Meta's documented ladder to 2,000, 10,000, 100,000 and unlimited — and exactly what makes it climb.
25 August 2026
-
How to send WhatsApp broadcasts without getting banned
Two documented systems judge every broadcast: a policy that can ban the account and a quality rating that throttles it. How both work, and the sending habits that keep you clear.
20 August 2026
-
How to get WhatsApp Business API access (and what Meta checks)
The two routes to the WhatsApp Business API, what you need before you apply, what it costs, and the mistakes that get applications stuck. Every fact linked to Meta's own documentation.
20 August 2026
-
How to get the WhatsApp green tick (which is now blue)
The verified badge is an Official Business Account, and the tick has been blue since Meta aligned its badges. Meta's actual criteria, how to apply, and what nobody can promise you.
20 August 2026
-
WhatsApp Business app or the API — which do you need?
The free app is enough for a lot of businesses. Here is where it stops, what the API gives you instead, and what happens to your existing number if you move.
18 August 2026
-
What counts as opt-in on WhatsApp
Meta requires opt-in before you message anyone on WhatsApp. Here is what a valid opt-in must say, where you can collect it, and what it costs you to get this wrong.
18 August 2026
-
WhatsApp now charges per message, not per conversation
Meta retired conversation-based billing on 1 July 2025. Here is what you actually pay for now, what is still free, and the three things that change your bill.
18 August 2026
-
Why WhatsApp rejected your message template
Template rejections usually come down to a handful of causes, and most are formatting rather than policy. Here is the full list, and how to fix and resubmit.
18 August 2026