Simple pricing.
No surprises.

Start free for 14 days — no credit card needed.
Scale as your brand grows on WhatsApp.

Prices in USD  ·  Switch to ₹ INR

Monthly
Annual Save up to 25%
Starter
$10 /mo

For small teams just getting started on WhatsApp.

Start Free Trial
  • Shared inbox · 3 agents
  • 5 broadcasts/month
  • 500 recipients/broadcast
  • 3 saved segments
  • Message templates
  • WhatsApp Business API
  • Email support
Business
$50 /mo

For teams that want AI-powered automation at scale.

Start 14-day Free Trial
  • Everything in Growth
  • Shared inbox · 25 agents
  • Unlimited broadcasts
  • 3 AI Agents
  • Journey Builder
  • Support ticketing
  • HubSpot + Pabbly Connect
  • A/B testing
  • Priority support SLA
Enterprise
Custom

For large teams with custom requirements and dedicated support.

Talk to Sales
  • Everything in Business
  • Custom AI Agents
  • White-label
  • Custom API & webhooks
  • Audit logs & compliance
  • Uptime SLA guarantee
  • Dedicated account manager
  • 24/7 phone support

WhatsApp conversation costs

Your Baat subscription covers platform access. WhatsApp Business API fees are charged per conversation window and billed separately — rates vary by country.

Example rates shown for India (INR) including 15% Baat processing fee.
Rates differ by country — check Meta's pricing page for your region.

See full rate card by country →

Type Per conv. Tag
Marketing Promotional broadcasts, campaigns
₹0.99
Marketing
Utility Order updates, confirmations
₹0.13
Utility
Authentication OTPs, verification codes
₹0.13
Auth
Service Customer-initiated chats (24h window)
Free
Service

Compare all features

← Scroll to compare →

Feature Starter $10/mo Growth $20/mo Business $50/mo Enterprise Custom
Inbox & Messaging
Team inbox (agents)
3 agents 25 agents Custom
WhatsApp Business API
Message templates
Quick replies
Broadcasts
Campaigns per month
5 Unlimited Unlimited
Recipients per campaign
500 Unlimited Unlimited
Audience segments
3 saved Advanced Advanced
Rule-based segmentation
Filter by tags, orders, custom fields
A/B testing
Automation
Basic automation rules
Journey Builder
Visual multi-step flows
AI & Agents
AI Agents
Automated customer conversations
3 agents Custom
AI knowledge base
Commerce
Shopify integration
Cart recovery journeys
Requires Journey Builder
Support
Support ticketing
Auto-assignment
Integrations
HubSpot
Pabbly Connect
Custom API & webhooks
Analytics
Campaign analytics
Basic Advanced Advanced
Conversation reports
Plan Support
Support channel
Email Priority SLA 24/7 Phone
Onboarding
Self-serve Guided Dedicated AM
Audit logs
White-label
Uptime SLA
Get Started Start Free Trial Talk to Sales

Enterprise

Built for scale.
Designed for your team.

Custom pricing, dedicated onboarding, SLA guarantees, and a white-label option for agencies and high-volume brands.

500+ Brands trust Baat
12M+ Messages/month
99.9% Uptime SLA
Talk to Sales

Usually responds within
1 business day

Frequently asked questions

What counts as a conversation?

A conversation is a 24-hour messaging window between your business and a customer, as defined by Meta's pricing model. Whether you exchange 1 or 50 messages in that window, it counts as one conversation.

Do WhatsApp charges apply separately?

Yes. Your Baat subscription covers platform access — inbox, broadcasts, automation, and AI features. Meta's WhatsApp Business API fees are charged separately based on conversation volume and type. We show you a live cost estimate before every campaign.

Can I change my plan later?

Absolutely. Upgrade at any time and new features activate immediately. Downgrades apply at the start of your next billing cycle.

Is the 14-day trial really free?

Yes — no credit card required. You get all Growth plan features for 14 days. Upgrade anytime during or after the trial.

What integrations are available?

Shopify (Growth and above), HubSpot and Pabbly Connect (Business and above), and custom API & webhooks (Enterprise). We're actively expanding our integration library.

How does annual billing work?

Annual plans are billed as a single upfront payment and save you up to 25% compared to monthly billing. You can switch to annual at any time from your billing settings.

Start selling on WhatsApp today.

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