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WhatsApp requires pre-approved message templates for outbound messages sent outside an active 24-hour conversation window. Templates are also used in Broadcast campaigns.
Viewing templates #
Go to Settings → Channels → Templates. All templates synced from your WhatsApp Business Account are listed here with their approval status.
Template statuses #
- Approved — Ready to use in broadcasts and automated messages
- Pending — Submitted to Meta, awaiting review
- Rejected — Not approved; review Meta’s template guidelines and resubmit
Using a template #
Approved templates can be used in:
- Broadcast campaigns — Select the template when creating a new broadcast
- Inbox — Click Send Template inside any conversation to send a template reply
- Automation — Use Send Template as an action in a trigger rule or journey
Template variables #
Templates can include variables (e.g. {{1}} for customer name). When sending, Baat maps these to contact properties automatically.
