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Understanding Campaign Analytics

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Every broadcast has a detail page showing delivery performance and engagement metrics.

Opening campaign details #

Click any campaign row in the broadcast list to open the detail view.

Key metrics #

  • Audience — Total number of contacts targeted
  • Delivered — Messages confirmed received by the recipient’s device
  • Read — Messages opened by the recipient (requires read receipts enabled)
  • Replied — Contacts who sent a reply message
  • Failed — Messages that could not be delivered

Activity chart #

The hourly activity chart shows when messages were delivered and read throughout the day. Use this to identify peak engagement times for future campaigns.

Failure breakdown #

If a broadcast has failures, the detail page shows a breakdown of failure reasons:

  • Retryable — Temporary failures; these may succeed on a retry
  • Unreachable — The number is invalid or the contact has blocked messages

Exporting results #

Click Export on the campaign detail page to download a CSV of the campaign summary. Export is available on Growth plan and above.