COD Order Confirmation
Confirm the order before you ship it.
Cash on delivery is easy to place and easy to refuse. One WhatsApp confirmation before dispatch separates the real orders from the impulses.
The problem
Cash on delivery removes the friction that stops people ordering, and it removes the commitment too. An order placed on a whim costs nothing to refuse at the door, and the brand absorbs the whole round trip: forward shipping, return shipping, handling, and stock sitting in transit instead of on a shelf. Phoning every customer does not scale and mostly goes unanswered. A single WhatsApp confirmation, sent before dispatch and answerable with one tap, is cheap enough to send on every order.
How it works
Set it up once. Then leave it running.
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Order placed
A new cash-on-delivery order in your store triggers the confirmation automatically, before anything is picked or packed.
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Customer confirms
They get the order summary and confirm or cancel with a single tap. No phone call, no waiting on hold, no missed rings.
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You ship with confidence
Confirmed orders move to fulfilment. Unconfirmed ones hold, so you are not paying to ship a parcel that will be refused.
Message sequence
What your customer actually receives.
Every step is configurable — change the timing, drop a step, or keep it to a single message.
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Straight after checkout
Confirmation request
Hi Priya! Please confirm your cash-on-delivery order #8821 for the Vitamin C Serum, ₹849. Tap Confirm and we will dispatch it today.
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After 6 hours
Reminder · Optional
Just a reminder about order #8821 — confirm and we will get it on its way. Reply here if anything needs changing.
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After 24 hours
Final check · Optional
We have held order #8821 for you. If we do not hear back today we will cancel it — no charge either way.
Why this is worth doing first
Of all the automations here, cash-on-delivery confirmation is usually the one with the most immediate effect, because it stops a cost rather than chasing a gain. Every refused parcel is money already spent — picking, packing, forward freight and return freight — on an order that never earned anything.
Make confirming easier than ignoring
The whole thing turns on effort. If confirming takes a phone call the customer has to answer, most will not bother. If it takes one tap on a message they were going to read anyway, most will.
Keep the message to what is being confirmed: the item, the price and the address. A summary someone can check at a glance gets a faster answer than a paragraph.
Give people a way to fix the order
A surprising number of “cancellations” are corrections — the wrong size, an old address, a second item they meant to add. Because the reply lands in the shared inbox, an agent can fix the order rather than lose it. That is not possible with an automated call.
Works with your store.
Order and cart data flows straight into the conversation.
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Shopify
Sync orders, carts and customers.
Frequently asked questions
Does asking for confirmation lose orders that would have been fine?
Some customers will cancel who might have accepted at the door, but those are usually the same orders that come back as refusals. The trade is a smaller number of shipped orders against a higher proportion that actually complete, and far less capital tied up in returns.
What happens if a customer never replies?
You decide. Common approaches are to ship anyway after a set window, to hold the order for manual review, or to cancel automatically. The rule is yours to set per store.
Is a confirmation message billed as marketing?
No. Order confirmations are utility conversations under Meta's pricing, which costs less than a marketing conversation. The exact rate depends on the destination country.
How to set this up
The guides and articles behind this use case.
Guide
Configuring Shopify Notifications
Choose which Shopify events send a WhatsApp message, and map each event to an approved template.
Product
Order Confirmation & Tracking
Send automatic WhatsApp updates from order placed to delivery done — reducing support tickets and bringing customers back.
Article
WhatsApp now charges per message, not per conversation
Meta retired conversation-based billing on 1 July 2025. Here is what you actually pay for now, what is still free, and the three things that change your bill.
Put this to work on your store.
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