Use Cases Product Launch Announcements

Build the hype.
Sell out on day one.

WhatsApp is the highest-converting channel for product launches. Build a waitlist, send a countdown, and fire your launch message to thousands of ready-to-buy customers the moment you go live.

B
Plum Goodness
Online
Launch day · 10:00 AM
🚀 IT'S LIVE
Plum BHA + AHA Face Wash is here!
Hi Meera! You're on the early access list — which means you get it first at a special price.

₹349 ₹49930% off for 24 hours only
Shop now — offer ends midnight →
10:00 AM ✓✓
2 hours later
Update: 847 units sold in 2 hours. Only 153 left at the launch price. Grab yours before it's gone 👇
12:02 PM ✓✓
🚀
₹8.2L
avg launch day revenue on WhatsApp
98%
open rate on WhatsApp launch messages
more first-day revenue vs email launch
2 hrs
to sell out when you message your waitlist first
The launch playbook

Three phases. Maximum
impact on day one.

The best product launches don't start on launch day — they start weeks before. Baat helps you build anticipation, send the perfect countdown, and fire at exactly the right moment.

Phase 1
📋
Build the waitlist
1–2 weeks before
  • Tease the product with a "coming soon" message to your list
  • Collect early access sign-ups via WhatsApp opt-in
  • Segment waitlist by interest, location, or past purchase
Phase 2
Send the countdown
24 hours before
  • "Launches tomorrow — you're on the early access list!"
  • Remind them of the exclusive early-bird price
  • Create urgency: limited stock, time-bound offer
Phase 3
🚀
Fire the launch
Launch day · 10 AM
  • Blast the launch message to your full waitlist simultaneously
  • Send a scarcity follow-up when 80% of stock is sold
  • Track revenue in real time as orders roll in
Build demand before launch

A warm list is worth
more than a cold blast.

Customers who opted in to hear about a launch convert at 6× the rate of a cold broadcast. Baat helps you build a segmented, high-intent waitlist weeks before you launch.

  • Click-to-WhatsApp ads that add customers directly to your waitlist
  • Teaser message sequence to build curiosity and intent
  • Segment by product category interest or past purchase history
  • Personalise launch day message with the exact product they waited for
See Broadcasts feature
Product waitlist ● 3 days to launch
🧴
Plum BHA + AHA Face Wash
Skincare · New launch
3,840
On waitlist
+248
Added today
92%
Opened teaser
Segments
🧴 Skincare lovers 2,100
🛍️ Past buyers 1,340
🆕 New subscribers 400
Real-time launch analytics

Watch your launch perform
as it happens.

Every launch has a live dashboard. Watch revenue tick up, track how fast stock is moving, and send a scarcity follow-up the moment you hit 80% sold — all from inside Baat.

  • Live revenue counter updated every minute via Shopify
  • Units sold vs stock remaining — trigger scarcity messages automatically
  • Delivery and read rates across your entire waitlist
  • Per-segment conversion rate — know which audience converts best
Launch day · Live ● Live
₹6,14,200
Revenue so far · 4 hrs in
75% of daily target
Messages sent 3,840
Opened 3,763 98%
Orders placed 820 21%
Stock remaining 180 / 1,000
Scarcity message auto-scheduled — 180 units left

Your next launch deserves
a full house on day one.

Start building your WhatsApp waitlist before your next product drops.

7-day free trial · No credit card required