Product Launch Announcements
Launch to the people most likely to buy.
A launch does not need the biggest audience. It needs the right one, reached early enough to create momentum.
The problem
Launches are usually announced to everybody at once, which produces a spike, a lot of questions nobody is staffed to answer, and a long tail of people who received a message about something irrelevant to them. On WhatsApp that last group is expensive, because irrelevance produces blocks and blocks reduce how much you can send afterwards. A launch sequenced by audience — existing customers of the related category first, then wider — gets better early numbers and protects the channel.
How it works
Set it up once. Then leave it running.
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Start with the closest audience
Customers who bought the related category are the most likely to care and the most likely to give useful early feedback.
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Announce with something to see
A product image and one clear line about what is new does more than a paragraph of build-up on a phone screen.
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Widen once it is working
Extend to broader segments after the first response tells you the message lands and the stock holds up.
Message sequence
What your customer actually receives.
Every step is configurable — change the timing, drop a step, or keep it to a single message.
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Launch day
Early access
You bought our Vitamin C Serum — the night cream that pairs with it is live today, and you are seeing it first.
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After 2 days
Wider announcement · Optional
Our new night cream is here. Made for the same skin types as the serum, now in stock.
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After 7 days
Social proof · Optional
The night cream has been going quickly and the early feedback has been lovely. Still in stock if you would like to try it.
Sequence the audience
Treating a launch as one event wastes its best property: the ability to learn from the first group before reaching the second. If the message is not landing, you would rather discover that on a segment of a few hundred than on the entire list.
Show the product
A launch message competing for a second of attention needs an image and one clear sentence about what the thing is. Anticipation-building copy works on a landing page. It does not work in a message someone reads while walking.
Get the template approved early
The most common way a WhatsApp launch goes wrong is administrative: the template is submitted the day before and is not approved in time. Build the approval into the launch schedule rather than the launch day.
Works with your store.
Order and cart data flows straight into the conversation.
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Shopify
Sync orders, carts and customers.
Frequently asked questions
Should I announce to my whole list at once?
Usually not. Starting with the segment most likely to care gives you better early conversion, catches problems before the wider send, and avoids spending sending capacity on people the product does not suit.
Does a launch message need template approval?
Yes, promotional messages use a pre-approved template. Submit it well before launch day — approval is not instant, and a launch waiting on a template review is an avoidable problem.
How do I handle the questions a launch generates?
Expect them, and staff for them. Replies arrive in the shared inbox, and the hour after a send is usually when the most valuable conversations happen.
How to set this up
The guides and articles behind this use case.
Guide
Scheduling and Managing Broadcasts
Schedule a broadcast in advance, and pause, resume or cancel one that is already running.
Product
Broadcasts
Send targeted WhatsApp campaigns to exactly the right contacts — personalised, scheduled, and tracked from first send to final sale.
Article
Why WhatsApp rejected your message template
Template rejections usually come down to a handful of causes, and most are formatting rather than policy. Here is the full list, and how to fix and resubmit.
Put this to work on your store.
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